Kindred Bravely – We Believe Moms Deserve to Look and Feel Amazing.

Kindred Bravely – We Believe Moms Deserve to Look and Feel Amazing.


(soft piano music) – I’m Deeanne Akerson and I’m the founder of Kindred Bravely. I wasn’t always an
entrepreneur or business owner. I was a high school math
teacher for 11 years. But, I found myself in a situation a couple years ago that I realized, I really needed to do something about. I was nursing my second son and the clothes that I was wearing, just weren’t that comfortable. I realized I couldn’t be
the only person out there that wanted comfortable,
functional, and stylish clothes for breastfeeding, and so
I made one set of pajamas. Shortly after that, a bra too, and it’s, well it’s become a whole
product line and company now. We have a team of amazing,
mostly stay-at-home moms, like myself, that keep each other company late into the night as we work. (soft piano music) Kindred Bravely is named for two things. Kindred is for the kindred sisterhood that you belong to as
soon as you become a mom, really, as soon as you become pregnant. You feel different, you
know something’s different, and that’s what binds us
together is, as moms and women. Then, bravely is because motherhood is kind of a daily act of bravery. You never know exactly what’s
gonna be called on for you and it’s not like the bold bravery, like in the movies kind of bravery, it’s the always there for your kids, and it’s the silent bravery
of moms that we stand for. – That’s an owl, you’re
right, (hoots like an owl). – We want every pregnant
or breastfeeding mother to have access to a comfortable
bra in her wardrobe, and we believe that
mothering is hard enough without having to worry
about your wardrobe, so we want that to be an easy choice. We also believe in encouraging
and supporting women in this journey, and we just
want moms to be encouraged and know that they are doing
an awesome job with their kids. There’s a lot of ways to be a great mom, and you don’t have to be the perfect one. There’s a lot of pressure and
I just wanna encourage moms daily to know that you are enough, and I just want other
moms to be encouraged as they’re going through
this, that they’re not alone. (slow piano music)

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