GlamMom – Swedish super-stylish maternity and nursing wear


My name is Vanja Wikström I’m CEO and co-founder
of GlamMom.se We sell super-stylish
maternity and nursing wear, and great-looking nursing bras. We created GlamMom because
the choice of clothes for pregnancy and breastfeeding
was atrocious. We thought we’d shake things up. In terms of turnover, we have and want
to keep a lovely looking upward curve. We mainly use
Google Analytics and AdWords. With both combined it’s like having
an in-house media analysis agency. We’re constantly growing due to our
current move into the Norwegian market. We’re actually using AdWords
and Analytics to help us with that. I like Google products
because they’ve helped me, the small player in a big market,
to reach out to my customers. The next step for GlamMom is to
continue our development in Sweden, and above all
to secure our position in Norway.

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